London’s Pizza Pilgrims chain has record year as it seeks bigger UK slice
London-based Pizza Pilgrims has reported record results as it continues its expansion plans into Scotland and Wales.
The pizza c hain, founded by brothers Thom and James Elliott in 2012 , has begun constructing a new site in Cardiff and is on its way to establishing its first Scottish site in Edinburgh after what was seen as a record-breaking 2023, according to a report in the Times .
Pizza Pilgrims’ revenue jumped 37 per cent to £28.7m in the year to June 25, 2023, with pre-tax profit reaching £700,000, the Times reported.
Its underlying earnings before exception items nearly doubled to £2.4m, up from £1.1m in 2022.
“We’re definitely not seeing any boredom out there,” Elliott told the Times.
“We are really geeky about pizza, me and my brother. We wrote a book about pizza in the early period of Covid-19 that went really well and so we’re commissioning our second book.”
Pizza in the Post, which are ready-to-make pizza kits, have reportedly saved the brothers from post-pandemic hospitality woes.
“It went bananas,” Elliott told the Times. “We went from never having done one of these kits to doing 10,000 units a week. We were turning over £250,000 a week.”
Boris Johnson and Rishi Sunak also joined in on the fun during the pandemic to have what was a “surreal” discussion about Pizza Pilgrims being “Covid-proof”, Elliott said.